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ESSAYS ON QUALITY
What Is Quality?
Quality as a Tool for Success
The Necessary Steps Before Personal Improvement Can Occur
The Difference Between Personal Development and Personal
Quality is so Easy, Why Settle for Less?
Quality is an Attitude
Increase Your Success by Increasing Quality
"I am truly blown away."
"If you're looking for immediate results, try applying the principles presented in this
"This book has inspired me to raise the bar in all areas of my life, and with your simple and realistic
approach, I know that I can!"
Attitudes are learned
Let us assume, rightly or wrongly, that babies are not born with attitudes.
Or if they are, not very many. Babies mimic attitudes from their parents and caregivers initially.
As they grow, they experiment with copying other attitudes they see around them (helpful,
demanding, loving, belligerent, etc.), and adopt those that produce the results they want.
In short, attitudes are adopted, by choice. Conscious or unconscious choice, but by choice
Unfortunately, the attitude of quality is uncommon, so is seldom adopted. In fact, the opposite
is far more common, the attitude of anti-quality. Children who enjoy study and get good
grades are eggheads. Those who excel at math are nerds. Neat and well-behaved kids are squares,
or whatever the latest derogatory term is. Meticulous, detail-oriented people are nitpickers.
Self-respecting teens are prudes.
By the time one reaches adulthood, with all its responsibilities, most people's attitudes
are pretty well set in stone. More often than not, these attitudes include a certain degree
of resignation, as evidenced by some common expressions:
"You can't teach an old dog new tricks."
"Good enough for government work."
"You get what you pay for."
"No one expects it to be perfect."
The result is the world we live in: full of error, mediocrity, bad drivers, high school
drop-outs, unreliable technology, and daily unpleasant surprises. The idea of quality being
a standard operating basis is completely unthinkable by almost anyone.
But why? Attitudes are adopted, not innate. Anyone can adopt an attitude. Why not adopt the
attitude of doing things as well as you can? Of looking for ways to make things better?
Of helping others do things better? No one can make you adopt an attitude, but no one can
stop you either. And if adopting an attitude of quality means giving up the attitudes of
defeat and just-try-to-get-by to make room for it, is that a bad thing?
Quality is created
Things are not the way they are because that's the way they are. Things are the way they are
because people make them that way. People. Not cats or dogs or trees or computers. People.
If a person wants to do something right, he can. If a lot of people wanted to do things right,
then things wouldn't be so wrong.
That's all a Quality Attitude is: Wanting to do things right. Even if it isn't "necessary."
Even if it takes a little longer. Even if you're "not paid enough."
Why bother? Because doing things better gets better results. Neat stuff, like happiness and
respect and pride, and who knows, maybe even a raise, or a happier family. Do it long enough,
keep doing things better and better, and the sky's the limit. Not overnight, but sooner than
you think, and as certainly as the sun will rise.
So keep a few things in mind. Things can be better. Your life can be better. Your job can be
better. The world can be better. Quality is first and foremost an attitude. It's yours for
the taking. Adopt it and win.
Improve His or Her Life: The Principles of Quality goes into much
greater depth about quality than this little essay can, and makes everything very
Have fun with it. Let me know how it goes for